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Organizations today are under relentless pressure to deliver innovative products to the marketplace, improve quality and do it at lesser costs to expand their global footprint and reach to newer markets. The need for agility and flexibility to respond to rapidly changing customer preferences is a key competitive advantage for businesses. In some industries like the Fashion Industry where the fashion trends are continually evolving, and trend driven consumers are –increasingly fickle with a "want it now" mentality is pushing businesses to implement new concepts to keep them competitive, profitable and sustain market.
